WHAT IS WEB MARKETING?
Web marketing is the inscription of a site in the data base of a search engine or a web directory targeting specifically your intended customers.
The primary objective of web marketing is to make it possible for the Net surfers to easily and quickly find a given web site and to reveal it in better position than the competitor sites in the lists given by the search engines.
WHY MAKE WEB MARKETING OF OUR INTERNET SITE?
Even before calling upon publicity or promotional means, web marketing should be the first action to take to get our web site known.
Indeed, a Net surfer searching for a precise site or information on a given subject will turn initially to search engine or web directory if it does not know exactly where to go.
A visitor referred by a search engine is specifically searching for your company, your products or your services. That makes a visitor much more interesting than if he arrives on your web site by chance or after having clicked on a banner.
Web marketing constitutes one of the most effective means to make the promotion of your web site. Almost all the Net surfers begin their navigation by looking in search engines and these sites often among the most consulted on Internet.
WEB MARKETING SERVICE
The web marketing service that we offer you is of higher quality and is carried out in 8 well defined steps in order to offer the best possible positioning to you. The 8 stages are:
- Competing analysis
- Checking of the actual web site positioning
- Analyze the web site architecture
- Revision of the web site content
- Choice of the research tools
- Web site indexing
- Web marketing control
- Web marketing report (report/ratio)